Jewcy Movies - the motto of the Jewish Film Festival Berlin | Brandenburg was visualized for the fourth year in a row by Esra Rotthoff for the artwork of the festival.
The concept for the artistic design of the JFBB is based on the intention to present a contemporary, diverse Jewish perspective that heterogeneously shows the Jewish community across the generations and is already created and strengthened by the equally designed artistic process of the photo shoot.
The situational staging of a familiar situation serves as the subject: a family celebration. A coming together, most different characters forms a new we feeling. Here staged with different filmmakers, actors of the film festival, as well as children who are all in one way or another closely connected with the festival.
Among others, the director and president of the Academy of Arts, Jeanine Meerapfel, to whom we dedicate this year's homage. Appropriately staged with a film flap and sitting in the director's chair. Peter Sauerbaum, the artistic director of the Jewish Theater Ship, our new venue, will also be there. Other colleagues from the program collective and the JFBB team are photographically staged by Esra Rotthoff.
The photographs were taken on the Freundschaftsinsel Potsdam on a day in April on a very special tree, which equally symbolically bears the signs of time, forming a new bark through carvings and scars that tell stories, just as the festival tries to do with the films.
A big thank you goes to the Inselcafé and the Brandenburgischer Kunstverein Potsdam (BKV).
About Esra Rotthoff:
For over a decade, Esra Rotthoff, a German-Turkish and theoretically Jewish Berliner, has been working with various cultural institutions to visually redefine politically and socially relevant content in the field of photography and design. In this way, aestheticizations of contemporary re-contextualizations, socially relevant topics are created in her own visual language. The overall image, consisting of photography, graphics and sometimes painting, serves the various houses (including the Berlin Gorki Theater) as image advertising. The conceptual approach is experimental, interdisciplinary and empirical.